Privacy Policy

1. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use the Website, and information received from third-party sources.

Information You Provide

Depending on how you use the Website, we may collect:

• Name
• Email address
• Phone number
• Business name
• Mailing address
• Service address
• Website URL
• Business description
• Photos, logos, or other uploaded content
• Messages submitted through contact forms
• Quote requests, appointment requests, or lead forms
• Business claim information
• Account registration details
• Payment-related information, if paid features are used
• Any other information you choose to provide

Information Collected Automatically

When you visit the Website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Time spent on pages
• Links clicked
• Approximate location based on IP address
• Cookie and tracking technology data

Information From Third Parties

We may receive information from third-party sources, including:

• Publicly available business listings
• Search engines
• Social media pages
• Business directories
• Mapping providers
• Analytics tools
• Advertising platforms
• Payment processors
• Other service providers used to operate or improve the Website

2. How We Use Information

We may use collected information for purposes including:

• Operating, maintaining, and improving the Website
• Responding to inquiries and messages
• Sending requested information
• Processing quote requests, appointment requests, or lead forms
• Creating, updating, displaying, or verifying business listings
• Allowing businesses to claim or manage listings
• Providing paid listings, featured placements, advertising, or upgraded profile options
• Connecting homeowners with businesses, service providers, or advertisers
• Measuring Website traffic and performance
• Improving search visibility, content, and user experience
• Detecting spam, fraud, abuse, or security issues
• Sending administrative messages
• Sending marketing or promotional communications where permitted
• Enforcing our Terms & Conditions
• Complying with legal obligations
• Protecting our rights, property, users, and business interests

3. How We Disclose Information

Service Providers

We may disclose information to vendors and service providers that help us operate the Website, including hosting providers, analytics providers, email platforms, payment processors, form tools, database providers, security tools, advertising platforms, and technical support providers.

Business Listings and Public Content

If you submit business listing information, profile details, descriptions, photos, logos, service areas, reviews, or similar content, some of that information may be displayed publicly on the Website.

Leads, Requests, and Business Inquiries

If you submit a form requesting service, a quote, an appointment, a business contact, or information from a listed business, we may share the information you submit with the relevant business, service provider, advertiser, partner, or internal team member so the request can be handled.

Advertising, Analytics, and Marketing

We may use analytics, advertising, retargeting, tracking, or marketing tools to understand Website activity, improve our services, measure advertising performance, and show relevant content or advertisements. These tools may use cookies, pixels, device identifiers, or similar technologies.

Business Transfers

If we sell, transfer, merge, reorganize, or assign all or part of our business, Website, assets, listings, customer relationships, or operations, information may be transferred as part of that transaction.

Legal and Safety Reasons

We may disclose information when we believe it is necessary or appropriate to:

• Comply with law, regulation, subpoena, court order, or legal process
• Respond to lawful requests from public authorities
• Enforce our Terms & Conditions
• Protect our rights, property, users, business, or others
• Investigate fraud, abuse, security issues, or unauthorized activity

4. Cookies and Tracking Technologies

The Website may use cookies, pixels, local storage, scripts, and similar technologies to:

• Keep the Website functioning properly
• Remember preferences
• Analyze Website traffic
• Understand user behavior
• Improve Website performance
• Support advertising and retargeting
• Measure marketing campaigns

You can usually adjust your browser settings to refuse or delete cookies. Some parts of the Website may not function properly if cookies are disabled.

5. Analytics and Third-Party Tools

We may use third-party tools such as Google Analytics, Google Search Console, Google Tag Manager, advertising platforms, form tools, email platforms, payment processors, CRM tools, or similar services.

These third parties may collect information directly from your browser or device according to their own privacy policies and terms.

We are not responsible for the privacy practices of third-party websites, platforms, tools, or services.

6. Advertising and Google AdSense

To help support this Website, we display third-party advertising, including ads served through Google AdSense.

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this Website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to this and/or other sites on the Internet. You may opt out of personalized advertising by Google by visiting Google Ads Settings.

You may also opt out of personalized advertising from many third-party vendors at aboutads.info/choices and optout.networkadvertising.org. Third-party ad networks may place and read their own cookies, web beacons, and similar technologies, which are governed by their own privacy policies. You can learn more about how Google uses information from sites that use its services.

7. Google Maps Platform and Reviews

We use the Google Maps Platform to display ratings and reviews for listed businesses. When you view pages that show this data, Google may collect and process information in accordance with the Google Privacy Policy, which is incorporated into this Policy by reference. We retain only a business's Google Place ID; ratings and review content are fetched live from Google and are not stored by us as our own data.

8. Payments

If paid listings, featured placements, subscriptions, advertising, or other paid services are offered, payment information may be processed by third-party payment processors.

We do not intentionally store full credit card numbers on our Website servers unless clearly stated. Payment processors handle payment information according to their own privacy policies and security practices.

9. Directory Listings and Business Information

We may collect, create, display, edit, organize, or publish business information, including publicly available information and information submitted by business owners or authorized representatives.

Business listing information may include names, addresses, phone numbers, website links, service categories, business descriptions, photos, logos, service areas, ratings, reviews, and other publicly visible details.

If you believe a listing contains inaccurate information or you are authorized to claim or update a listing, contact us at hello@fergusonHQ.com.

10. User-Submitted Content

If you submit reviews, comments, photos, business descriptions, profile information, or other content, you are responsible for ensuring that you have the right to submit that content.

User-submitted content may be reviewed, edited, rejected, removed, or displayed at our discretion.

Do not submit confidential, private, unlawful, misleading, infringing, or unauthorized content.

11. Marketing Communications

We may send emails or other communications related to inquiries, listings, accounts, services, updates, promotions, advertising opportunities, or Website operations.

You may unsubscribe from promotional emails by using the unsubscribe link where available or by contacting us at hello@fergusonHQ.com.

Even if you unsubscribe from promotional communications, we may still send administrative, transactional, legal, or service-related messages.

12. Data Retention

We may retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to operate the Website, manage listings, respond to inquiries, maintain business records, resolve disputes, enforce agreements, comply with legal obligations, and protect our business interests.

Retention periods may vary depending on the type of information, how it is used, and applicable legal or operational requirements.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, database, transmission, or storage system can be guaranteed to be completely secure. You use the Website at your own risk.

14. Children's Privacy

This Website is not intended for children under 13 years of age.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Website, contact us at hello@fergusonHQ.com so we can review and take appropriate action.

15. Your Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include the right to request access, correction, deletion, or information about how your data is used.

To submit a privacy request, contact hello@fergusonHQ.com.

We may need to verify your identity before responding to certain requests. We may also decline requests where permitted or required by law.

16. State Privacy Rights

Certain state privacy laws may provide residents with additional rights regarding personal information.

Where applicable, these rights may include the ability to request access to personal information, request correction, request deletion, receive information about data practices, or opt out of certain uses of personal information.

To submit a privacy request, email hello@fergusonHQ.com with the subject line "Privacy Request." We will review requests in accordance with applicable law.

17. Third-Party Links

The Website may contain links to third-party websites, business websites, advertisers, social media pages, map providers, payment platforms, or other external services.

We are not responsible for the content, privacy practices, security, accuracy, or policies of third-party websites or services.

You should review the privacy policies and terms of any third-party websites you visit.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we update the Privacy Policy, we will revise the "Last Updated" date above. Your continued use of the Website after changes are posted means you accept the updated Privacy Policy.

19. Contact Us

For questions about this Privacy Policy, privacy requests, or Website data practices, contact: